How Can Direct Mail Marketing Turn Your Failure Into Success?

After trying almost every trick in the book, you still failed at marketing. Of course, you’re blaming yourself and thinking that you’re a complete failure. A lot of entrepreneurs do and that mindset can be the beginning of the downward spiral of your business.

But you can’t let that happen. You already worked hard to get to where you are and marketing shouldn’t be your stumbling block to success, especially if you try direct mail solutions. Traditional? Probably, but here are some of the surprising benefits that you can get from it:

Direct mail marketing gives your customers that tangible experience.

We don’t get excited over email notifications anymore. In fact, we’re so over digital clutter and long for the feeling of getting something from the mail. According to the Australian Post, 58% of Australians open and read their mails thoroughly. As a business, you have to take advantage of that by sending mails that contain information about your business, your product or just anything that would offer value to consumers. You need to let them experience that tangible feeling of holding a mail instead of just looking at advertisements on their phones.

Direct mail marketing has a longer lifespan than digital adverts.

Did you know that more than half of Australians actually keep the mails they receive for future reference? Unlike online advertisements that consumers can easily shoot into Spam or Trash, they actually prefer to store direct mail, which gives you a longer opportunity to create a good brand impression and build a stronger customer relationship. That longevity also gives you a better chance at getting good leads and sales conversions in the long run. Direct mail marketing also offers a higher engagement rate as compared to its digital counterparts.

Direct mail marketing lets you target specific clients.

One of the biggest benefits about choosing direct mail solutions is the ability to target a specific market based on their purchase history and habits. You get to market your products to people who have a higher chance of buying them, so you’re not wasting marketing money on strategies that won’t give you real results in the long run. With precision targeting, you get to personalise your mail content so that it really captures the attention of consumers. People love to be called by their name because it makes them feel that the business knows and values them. You can customise your message as much as you want with direct mail marketing as compared to a more generic digital advertisement. 

Finally, direct mail marketing lets you track the results of your campaigns by including QR codes, promo codes and other trackable methods in your mails. This way, you’ll know exactly if the consumer read your email and used the code you gave them. That helps you know if the campaign is effective and if you’re getting a good return on investment from it.

And don’t you worry if you still don’t have direct mail marketing figured out because our team can help you.

After trying almost every trick in the book, you still failed at marketing. Of course, you’re blaming yourself and thinking that you’re a complete failure. A lot of entrepreneurs do and that mindset can be the beginning of the downward spiral of your business.

But you can’t let that happen. You already worked hard to get to where you are and marketing shouldn’t be your stumbling block to success, especially if you try direct mail solutions. Traditional? Probably, but here are some of the surprising benefits that you can get from it:

Direct mail marketing gives your customers that tangible experience.

We don’t get excited over email notifications anymore. In fact, we’re so over digital clutter and long for the feeling of getting something from the mail. According to the Australian Post, 58% of Australians open and read their mails thoroughly. As a business, you have to take advantage of that by sending mails that contain information about your business, your product or just anything that would offer value to consumers. You need to let them experience that tangible feeling of holding a mail instead of just looking at advertisements on their phones.

Direct mail marketing has a longer lifespan than digital adverts.

Did you know that more than half of Australians actually keep the mails they receive for future reference? Unlike online advertisements that consumers can easily shoot into Spam or Trash, they actually prefer to store direct mail, which gives you a longer opportunity to create a good brand impression and build a stronger customer relationship. That longevity also gives you a better chance at getting good leads and sales conversions in the long run. Direct mail marketing also offers a higher engagement rate as compared to its digital counterparts.

Direct mail marketing lets you target specific clients.

One of the biggest benefits about choosing direct mail solutions is the ability to target a specific market based on their purchase history and habits. You get to market your products to people who have a higher chance of buying them, so you’re not wasting marketing money on strategies that won’t give you real results in the long run. With precision targeting, you get to personalise your mail content so that it really captures the attention of consumers. People love to be called by their name because it makes them feel that the business knows and values them. You can customise your message as much as you want with direct mail marketing as compared to a more generic digital advertisement. 

Finally, direct mail marketing lets you track the results of your campaigns by including QR codes, promo codes and other trackable methods in your mails. This way, you’ll know exactly if the consumer read your email and used the code you gave them. That helps you know if the campaign is effective and if you’re getting a good return on investment from it.

And don’t you worry if you still don’t have direct mail marketing figured out because our team can help you.