Ready to take your digital marketing results through the roof?
When you get right down to it, there is only one content format that matters right now – video.
You cannot drive traffic. Grow trust. Encourage conversions. Without it.
And… worth saying again.
If you do not utilize video content in your marketing strategy. You will fall behind.
Now while you are probably thinking “Everyone knows that Doug. Everyone is using video content these days.” You would be wrong.
Yes, video usage has skyrocketed over the years and is currently used by 91% of all businesses according to Wyzowl research. However, that still means there are a ton of businesses out there that aren’t using it.
And they are losing.
If the competition is using video content and succeeding with it. Why shouldn’t you?
Of course, you should!
There’s plenty more to say about why video is so important to digital marketing these days. But that isn’t what this guide is about.
You are here because you want to know how to use video content to actually achieve results.
Everything from the different types of videos you can create to what you should be avoiding.
And if you need help with professional video production for your digital marketing campaigns, Synima is a video production agency worth checking out.
And that is exactly what this guide will cover…
Think about the last time you googled something.
Got it?
Now think about how many of those searches led you to watch a video.
There’s a good chance that most (if not all) of your answers were videos.
Video is the preferred medium for consumption these days. And for good reason too.
It drives sales. Increases engagement. Boosts SEO.
Need more convincing?
Here it is…
76% of people who watch a brand’s video go on to purchase from that brand.
[source: Business Insider]
That is just bananas!
When you think about it though, it does make complete sense.
Here’s why videos sell:
If you want to rank on Google. Videos are mandatory.
Not only do videos improve engagement metrics on your page (keeping visitors around longer) but they also directly rank in YouTube search results.
Inserting videos on your page also increases the chances of earning backlinks.
Videos help with SEO by:
Not all videos are created equal.
And neither should your videos be.
While there are many different types of videos you can create. Each with their own strengths and benefits.
Some will perform better for your specific business than others.
Here are some of the best videos for conversion.
Need to sell something?
Look no further than explainer videos.
These bad boys are quick. To the point. And answer any questions your target audience may have before they even know they have them.
Quick tips for a kickass explainer video:
This is queen.
Allowing your customers to speak on your behalf is the best form of advertising out there.
Prospects want to hear what current customers have to say about your product more than anything.
It provides social proof and builds trust like nothing else can.
As straight forward as they come.
Product demonstration videos walk your target audience through your product. Showing them how it works and why they need it.
Simple.
Ok. So you know why video is important. And what types of videos you should be creating.
Now it’s time to create a strategy.
You need to know where to focus your efforts. And what you should be doing with each video you produce.
If you don’t have a strategy. Your videos will get lost in the sea of content out there. No matter how good they are.
Here are four elements to include in your video marketing strategy.
Wake up and smell the coffee.
There is a reason you are creating videos.
Whether that be creating brand awareness. Generating leads. Driving traffic. Closing sales.
Know your goal going into each video.
That way you can create with a specific purpose in mind.
Alright, this kinda ties into the previous point.
But knowing WHO you are creating your video for is essential.
You need to have an understanding of your target audience’s pain points. Goals. And what they are looking for in a product or service.
When you know your target audience. Creating videos that resonate with them becomes a lot easier.
Ah yes. The part most people forget about.
You can make the best video in the world. But if no one is watching it. What’s the point?
Each video you create should have a detailed distribution strategy.
Where will it live? Who will share it? Will you embed it on your website?
Think of fun ways your videos can be shared across your marketing funnel.
Oh testing… an old friend.
If you aren’t testing your video performance. You are missing out.
Constantly look at your video metrics and see what can be improved.
There is always room for improvement.
Even the best marketers make these mistakes.
Nobody is a video marketing expert overnight.
But there are certain things that have been learned along the way that dramatically improve video marketing efforts.
If you avoid these 5 common video marketing mistakes. You’ll be golden.
Hey, don’t get it wrong. Creating content is great.
But when it comes to video content. It’s better to slow your roll and focus on quality.
You should always put out the best content you possibly can.
Whether that be blog posts. Videos. Podcasts.
Your audience expects it.
This is a big one.
Most video content is consumed on mobile devices.
If your video isn’t mobile optimized. You’re doing it wrong.
Make sure any text you have in your video is easy to read on smaller screens.
That your video looks good on smaller screens.
You get the idea.
Speaking of mobile optimization.
You should also be including a call-to-action with each of your video posts.
You should be telling your audience what you want them to do after watching your video.
Whether it be “Subscribe to the newsletter” or “Click the link in the bio”
Don’t make your viewers guess.
This was mentioned earlier but it’s worth mentioning again.
Every video you produce should have a detailed distribution plan.
You need to give your video every opportunity to be seen.
Here’s a little secret.
If you’re not using video content in your marketing strategy. Your marketing strategy isn’t complete.
It’s that simple.
Businesses who fail to implement video content into their strategies are losing to the businesses who do.
Quick review:
Start creating videos. Test what works. Learn and adjust.
Then scale your video efforts based on what works best for your business.
This isn’t going to change anytime soon either. If video content is good for your business now. Imagine how beneficial it’s going to be in the next few years.
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