One person uses ChatGPT to find running shoes with more width. Someone else uses Perplexity to compare skin care brands. Your store could be ranking on Google and not show up on either.
Measuring your success with AI will be different from SEO, however you can work on both together.
Whether you're looking to have your products or expertise found, understood and cited by AI, these agencies can help your brand with answer engine optimization (AEO) and generative engine optimization (GEO). Read below to learn more about each company and what you should be asking.
In This Guide
- What to look for as an ecommerce brand
- Interconnections
- Go Fish Digital
- Darkroom
- 95 Projects
- Agencies compared
- FAQs
- Which is best?
What to Look For As An Ecommerce Brand
Being able to pull your page is not the same as being cited. Just because a crawler comes to your website doesn't mean they will cite you when someone asks them a question.
When evaluating an agency, ask whether it can provide the following:
- Establish a baseline: Ask them to test questions your customers would ask on answer engines that pertain to your store on a recurring basis.
- Ensure you can be crawled: Check if the server can be accessed by crawlers, make sure your product/company information is correct and don't assume crawlers are customers visiting your website.
- Your entity should match across your website and other sources: Make sure your information matches on your website and external sites that may be referencing you.
- Correlate it with your business: Know if your answer engine work is driving customers to your website, they can find your products and lead to conversions.
Google says that site owners should continue established SEO practices. Additionally, no special AI-only markup is required to appear in its generative Search features; established SEO practices still apply.
1. Interconnections
Best for: Ecommerce and DTC brands who want to see if their pages are being pulled and cited by AI.
Interconnections is a company out of Oakville, Ontario that can help with your AI search and ecommerce growth. They offer a Generative engine optimization agency that will test questions to see what AI is citing before suggesting changes to your content. This is great for ecommerce brands that may require research to answer certain questions about their products.
By monitoring clients’ server logs, they can see when AI crawlers are coming to your website. Then they'll test questions on ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews to see what percentage your brand is being cited.
What they offer is:
- Monitoring AI crawler requests in your server logs
- Optimize your entity to be cited by AI search
- Create content that AI can feel comfortable using
- Create original research and earn relevant third-party mentions
- Repeatedly test questions to see a trend over time
They were able to get needlepoint cited 104 times across five AI platforms at the end of an eight-month engagement. This included AI Overviews, Microsoft Copilot, and others (not Claude). They were also able to increase organic traffic as well. Again, these are numbers from one customer and shouldn't be projected on your business.
Because they diagnose your problems first, they scope the work after diagnosis and use flat-fee retainers. If you want someone to take care of all your AEO and GEO, Interconnections is a strong starting point.
Their reviews on Clutch show that they can meet deadlines and keep clients informed on all areas of marketing they provide.
If you're looking for an agency that can help your ecommerce store be cited by AI, try Interconnections.
2. Go Fish Digital
Go Fish Digital will help you with your GEO as well as other marketing services such as SEO, Digital PR and more for your ecommerce business.
Its GEO services include technical and content analysis, brand-citation campaigns and tools for examining how content aligns with AI-generated responses. Its ecommerce work covers product, category and informational pages.
Why does that matter?
A store with strong product pages but little external coverage can address both through its wider search program.
- Distinct strength: SEO and digital PR capabilities under one agency.
- Practical use case: An established retailer refreshing its category architecture while seeking editorial coverage.
- Buying consideration: A broad custom program deserves a clearly defined GEO scope and reporting cadence.
If your focus is on increasing your SEO rankings as well as getting your brand mentioned on the web, Go Fish Digital is a company to compare.
3. Darkroom
Darkroom will help your brand be found by AI if you sell on multiple platforms, including your own website, Amazon, TikTok and more.
Their AI search will help your brand be found on AI search, as well as help with content, schema and other ways people shop online. They also offer services like Amazon and Retail Media.
When an AI is comparing products, it needs to know your product information, how much you have in stock, etc.
After they audit your current visibility, they'll create a plan of action for you and monitor your share of answers over time. They'll help you on your marketplace(s) as well as your website.
If you have multiple channels where your product is sold, Darkroom can help you be found by AI. If your main concern is having your brand referenced by other articles, you may not need Darkroom’s broader marketplace-centered program.
4. 95 Projects
95 Projects will help with your GEO, but also track where those customers come from and connect AI-originated visits with reported conversions where attribution allows.
They offer an audit, create niche specific content, schema, help get your brand cited by multiple AI platforms and can track your sales/pipeline if a customer came from an AI platform.
This can be helpful for your growth team to know that the traffic they are getting from AI can convert to sales.
They will:
- Audit questions your customers may ask
- Create content that is specialized to your niche
- Track if your customer came from an AI referral and converted
If you want someone to manage your SEO, including tracking if AI sent customers to your website, 95 Projects can do that for you. On their website they say you must commit to at least 6 months. You can only track if someone came from an AI platform, AI-referral analytics cannot identify every purchase influenced by an earlier AI answer.
Agencies Compared
| Agency | Best fit | Distinct focus | Engagement model |
|---|---|---|---|
| Interconnections | Research-led ecommerce and DTC | Server-side retrieval and repeated citation measurement | Scoped flat-fee retainer |
| Go Fish Digital | Retailers combining search and earned media | GEO, SEO and digital PR | Custom proposal |
| Darkroom | Consumer brands selling across marketplaces | Product data and AI shopping surfaces | Managed program |
| 95 Projects | Ecommerce teams tracking commercial outcomes | AI discovery and referral attribution | Managed search program |
These Agencies are not all doing the same work, just some similar things. You'll want to ask each agency what they offer and compare if they're testing similar metrics, i.e, how often are you being cited by AI?
FAQ
Is there a difference between AEO and GEO?
Yes, there is, but it's very similar. Many use the term interchangeably, but GEO can be used for AI generated content, whereas AEO is used for Answer Engines, such as AI Overviews.
Can you see crawler traffic on your Google Analytics?
Server-side bot requests typically do not trigger Google Analytics browser events. Googlebot’s JavaScript rendering is a separate indexing capability. If you want to know more about crawlers, talk to your GEO/AEO agency to better understand.
What should I expect to see from my GEO report?
You should see what questions are being asked, which AI they tested on, how often they are testing and if you are being cited. If possible, correlate that to traffic coming to your website and conversions.
Which Company is Best?
There are many factors to consider when choosing a company to work with on your AI search. Do you want someone to focus on your feeds, as you sell on marketplaces? Maybe you want someone that can take care of your content, as well as help get your brand mentioned on the web? Or you want to make sure your customers that are finding you from AI, can convert to a sale.
If your question is, "Are my pages being found and cited by AI?" Interconnections is the recommended starting point for that need.