If you run a small business in Australia and things could be better, 2025 was a lean year, and you are looking for ways to boost sales, you have come to the right place, as we present the top digital marketing strategies that Aussie companies are using in 2026.
- Search Engine Optimisation – If your website is highly ranked with Google and the other major search engines, you will receive a lot of organic traffic from search results. Talk to the best digital marketing agency in Sydney and let their team compile a good digital marketing plan that incorporates SEO, which will elevate your business. A top agency can put you on page 1 of Google search results in just 90 days!
- Social Media Marketing – Facebook is the top platform for small businesses, and with a team of Facebook marketers, you will have a huge following within a few months, while they can implement a branding campaign to put your business on the map. Other platforms such as Instagram, TikTok and X are all effective platforms for advertising, and with the right ads in the right places, you will receive many inquiries.
- Link-Building – Google recognises all types of links, and one popular service offered by top Sydney agencies is link building, with outreach blogging being a favourite way to put inbound links onto the web. How does outreach blogging work? A team of web content writers create articles that have carefully placed inbound links to your landing page, and these blogs are posted on popular independent blogging sites.
- Pay-Per-Click Advertising – PPC is probably the most popular of all online marketing strategies this year in Australia; this is a complex strategy that involves real-time bidding for the best spaces on top pages. You could, for example, place your ad right next to the top search results, which is the best possible spot. Click here to find out how to leverage video content for better results.
- Web Design – One of the first things a digital marketing agency would do is evaluate your company website, and most of the time, they recommend a revamp, which means the professionals can create unique content that search engines will notice. They employ in-house web designers with many years of hands-on experience designing platforms for major Australian companies and corporations.
- Email & SMS Marketing – Both of these avenues can be productive, if managed by industry professionals; start with a Google search for top Sydney digital marketing agencies and browse the list of websites, then ask a few to make some suggestions on how to boost sales.
A good marketing agency would carry out an online audit on a potential client in order to understand their current digital footprint. This information enables them to present a comprehensive marketing plan that is designed to deliver the desired results. Every Australian business should be working with a digital marketing plan, which should be your guide to success.