Discover eight proven tips to increase customer engagement with your brand
People spend 90% of their mobile time using apps. This is why mobile apps have proved to be the most effective way of user engagement in recent years. However, designing a good mobile app is not enough today to make your brand recognizable and profitable. The supremacy of Instagram, YouTube, Facebook, TikTok, and other tech giants have made it hard for every other online seller to steal the user’s attention and win their affection.
The design and development of a mobile app matters a lot if a business is looking to boost performance and get returns. Concentrating on the design, includes paying attention to the UI and UX of the app. The development should be in sync with the design and complement it rather than pull in opposite directions. Businesses should also note that rather going for freelance designers, it is always best to work with a credible and reputed Web Design Agency in Dubai for your app. Experience matters a lot, especially in the area of app design and development.
If your goal is to establish strong brand awareness and maximize the average interaction session with your mobile app, let’s look at these simple tips that describe the most essential and effective mobile app features that jointly increase the user’s interest and engagement with mobile applications.
1. Content diversity
Keeping your mobile app useful and informative is surely a good thing to remember. However, one should not understate the audience’s expectations to visuals. High-resolution images, video demonstrations made in a minimalist and catchy design is also a contributing factor to the user’s desire to continue browsing one or another mobile app. Alongside trending topics and quality information, you should also think of ways to keep your mobile app stylishly designed and consistent with your brand’s idea and philosophy. While beauty or entertainment brands should put effort into advertising their products, learning and educational platforms are best advised to shift their focus to the way their materials are presented and absorbed by the audience.
2. In-app messaging
Even though customers do not literally see their brand owners, they still can communicate with them via in-app messages. In-app messages are a smart and unobtrusive way to encourage a new or regular user to start a customer journey. As much as it is needed to guide the user on how to make the most of the mobile app’s potential, in-app messaging also helps to distribute news, inform consumers of exclusive offers and sales and replace support agents in navigation issues. Mobile apps with this feature are said to boost customer retention by 25% in comparison with mobile apps with no support for in-app messages.
3. Push Notifications
Unlike in-app messaging, push notifications do not pop up in the mobile app but are sent to the user’s mobile screen, which considerably increases the chance of them being noticed. Push notifications are a direct way of reaching out to customers. They are often called an independent communication channel as once the user gets interested and clicks on the message, he or she is immediately transferred to the mobile app. This mobile app feature has indeed a big impact on the audience. However, one should not count on it too much because excessive push notifications tend to push the user into uninstalling the app at all.
4. Loyalty Programs
A must-have feature of every successful business app is a loyalty program. Yes, this strategy is not fit for startups as it requires companies to offer a variety of constant benefits to their consumers. However, those brands that are ready to strengthen their position in the market prefer doing it with a mobile app. Loyalty programs on mobile apps show a higher level of user engagement, purchasing frequency, and more spending. Since many mobile apps support contactless payment methods and offer a shorter checkout process, it lets consumers buy products faster and without difficulty and also becomes one of the reasons why loyalty programs work more effectively.
5. Gamify your app
Gamification is another trending marketing strategy that allows keeping the user engaged in the app longer. Launching a mobile game is not a big deal, but it will help you attract inactive and young customers. Moreover, if combined with a loyalty program, gamification can become a good way to offer consumers a coupon, discount, or award to be later exchanged for money or product. Games can serve as a strong basis for instant gratification that is bound to boost user retention and bring more organic traffic to your brand.
6. Ask for feedback
Knowing what your buyers think of your mobile app is essential. Be it praise or discontent, it gives you a chance to learn which improvements should be made to enhance the level of user satisfaction. There are many ways to receive constructive feedback from your customers. YES/NO surveys are the simplest method to find out the user’s attitude to your brand. With the most loyal members of your audience, you can arrange exploratory customer interviews or contact them via email. Whatever feedback you get, it is important to analyze it and take it into consideration. Moreover, if your mobile app supports data analytics, you can use these insights too to get the right vision of your mobile app’s potential and performance.
7. Regular updates
Software maintenance is necessary to keep the mobile app viable and consistent with the user’s preferences. One of its aspects is regular updates that also have a positive impact on your audience. Providing mobile app updates is necessary for many reasons. It lets you adjust to your customer behavior, add new features and stay trendy, and strengthen your data security. On average, it is recommended to update an app every third month. However, depending on your industry and budget, it can be a longer span. What you should keep in mind is that changes to your app should result from the needs of your audience. The quality of user experience defines the success and popularity of your mobile app.
This article is intended to help startups, small and middle-sized enterprises that seek to increase brand loyalty through customer engagement and look for effective mobile app strategies to achieve it.
About the author:
Kyle McDermott is a web developer, blogger, blockchain enthusiast, and business analyst. He loves to write about new technologies, business news, and sports events. Kyle is also a proofreader at Computools. Follow him on Twitter.