Many people believe that social media and influencer marketing are the most effective strategies in 2020 but there are so many other options for brands who want to get their message out there. Email marketing can be very effective in a number of ways and it is also very affordable. So, what happens if you create an email marketing campaign and no one on your mailing list even opens the email? This can be disappointing, but it doesn’t have to be the case going forward. Below, we have put together some tips to help you nail your marketing campaign and make sure that those emails get read. Read on to hear our tips.
Start with The Right Service
One of the main issues that brands face when they are trying to conduct an email marketing campaign is getting past the spam filter. Unfortunately, if you use a simple ISP to send out an email, it could be picked up by the filter and your recipients will never see your content. This is something that you’ll want to avoid from the beginning and an email marketing service can help with this.
If you read this guide on how to start email marketing, you’ll see just how effective these services can be at getting through those barriers. Of course, you’ll need to be using an email service to learn exactly how many people are opening your emails in order to analyze what is going on.
Focus on Subject Lines
The subject line is a very important part of an email campaign despite what you might think you know. The truth is that if the subject line isn’t quite right, the email might not ever be opened. You need to create something that both attracts the recipient and that shows who you are and what you have to offer. You have limited space, so you need to get creative here. Personalization can be very effective so try to include their name. If you have an offer – show it in the subject line. If you don’t, consider what might make you open an email.
Content Does Matter
Although the subject line is arguably one of the most important parts of the email, you also need to make sure that you nail the content. If you do manage to get one of your customers to open the email on the first send, you will want them to continue doing this for further emails. However, if your content is boring, irrelevant or poorly done you will lose subscribers. Tell stories, showcase offers and make the content as interesting as you can. If the content isn’t working, change it and this will help you to nail future marketing campaigns sent by email.
How can you make sure you don’t send an email to the wrong people at the wrong time, with a bunch of embarrassing typos and broken links? Use an email marketing checklist to bring structure to your workflow.
Timing Is Everything
If you regularly work on the marketing side of things for your brand, you will know just how important timing is. If you post something on social media in the middle of the night, the likelihood is that it will be lost on the timeline by the time your customers are awake and active. This is true for emails, especially if your recipients receive a lot. Consider when your site is most active, this will give you an idea of when your customers might be willing to check your site. If they are busy during the day, then they probably won’t open your email and click your links. Then, you can allocate your resources properly to make sure that emails go out at exactly the right moment!
If you do manage to get some people on your mailing list to open your emails, it can be useful to use incentives to get them to do this all over again. For example, if you are creating a campaign that is being drip-fed, make this clear. So, in the first email that they may open, let them know that future emails will contain offers or more information. This can spark their interest and encourage them to open any further emails from you. This won’t always work but if there are some offers thrown in, usually customers will be keen to learn more.
If you are hoping to set up a new email marketing campaign soon, you should make sure that you take on board all of the tips that we have given you. Having the right email service is one of the best things that you can do so that everything is carefully monitored. Once you start getting more customers opening your emails, you’ll notice a difference in your site traffic. Over time, each marketing campaign will become more effective and worth the time and money spent.