Every company, no matter how big or small, is ultimately in the business of satisfying customers. Whether they’re selling a product, providing a service, or delivering news and information to readers and listeners, success depends on pleasing their customers. Delighting them with great service can turn an average customer into a lifelong advocate, disappointing them could cause them to take their business elsewhere. How do you make sure your organization does right by its customers? The following are some proven ways:
Transform Business Landline Phones
You should consider using a landline phone with texting capabilities and a menu-driven auto attendant. These things will give your customers more ways to reach you, reduce wait times, and increase satisfaction with your brand. You should also offer your customers multiple contact options such as e-mail, voicemail, and live chat to ensure that each person can get the level of customer service they desire.
An easy way to improve your customer service is by expanding the way your customers can communicate with you by implementing effective customer service software for your call center.
Give Your Customers A Way To Provide Feedback
To combat this and turn negative feedback into positive changes on your end, consider posting a customer service survey online where anyone can complete it anonymously. Many consumers are hesitant to provide feedback for fear of being viewed as a complainer, squeaky wheel, or someone who isn’t satisfied with anything.
Another effective way to encourage customers to offer you feedback is by offering them an incentive like gift cards to promote small businesses.
Acknowledge Your Customers As Individuals
One of the easiest ways to improve your customer service is by treating each individual customer as though they’re the only one you have, whether they’re buying something, providing feedback, or asking for assistance with a technical issue. It all comes down to the basics of good customer service: treat people how you would like to be treated.
Reward Loyal Customers
Customers are more likely to remain loyal if they’re rewarded for doing so. One of the best ways you can do this is by creating a loyalty program that rewards people for their continued business with your organization. You can even incentivize them to refer additional customers through tiered memberships, something like silver, gold, and diamond. As your most loyal customers, they’ll be the first to tell others about how great doing business with you is.
Protect All Customers From Fraudulent Activity
Allowing fraudsters to scam consumers or take advantage of people can drive them away forever. This puts a dent in your bottom line since these are customers you might never be able to win back. To prevent this, you should educate your customers on how they can spot fraudulent activity, either through your company or an outside source. You can also make sure that all transactions are secure and only processed when the customer has enough money in their account to do so.
Today’s customer is savvy and difficult to please. They are always looking for the best deal, the biggest discount, or a way that you can make their experience better than any other company they do business with. This article has given you some great ways to improve your customer service – from offering more contact options like email and live chat to rewarding customers who refer others through tiered memberships. We hope this article has helped you.