Valerie Johnson 
Plenty of small business owners have done everything the SEO checklists tell them to do. They publish blog posts on a regular schedule, hire a freelance writer or two, and watch the word count climb. Traffic still stays flat. The missing piece is usually backlinks, and more specifically, whether those backlinks actually make sense to … Read more
Most small service businesses are built around the service. The owner is good at the work, whether that is cleaning, dentistry, contracting, or consulting, and the business exists to sell more of it. Almost everything else gets improvised. Insurance is whatever the first agent quoted. Payroll runs through a spreadsheet and a bit of luck. … Read more
Deciding what deserves your attention, building systems that quietly handle the rest, and guarding the time in between and a business of one can run with the composure of a company many times its size.
